Practical Wow
I hear you asking...what is PRACTICAL WOW?
It's our Newspaper, created by our company with over 30 years experience in integration. Astonishingly, we have calculated that as a company we have over 140 years of combined experience working in the industry...wow!
Practical Wow! is intended to shed light on an industry that does not have a clearly defined role in the world of construction. Are we Engineers, Designers, Electricians, Network Engineers, Integrators or just good old Audio Video guys?
Over the years several industries have cross-pollinated and in the new world where everything is connected, there hasn’t yet been a term or set of standards put in place that clearly defines who we are. This had led to anyone being able to call themselves a ‘Smart Home Consultant’, a ‘Home Automation Expert’ or basically anything they like.
In Practical Wow! we describe who we are without the title. We are experienced in all aspects of data collection, data management and data control. What does that mean? Well, in Practical Wow! we tell you in a variety of ways so you can choose which way makes sense to you. Ultimately our message is that not all ‘Integrators’ are equal, not all ‘Home Automation Specialists’ can charge the same and not all ‘Smart Homes’ function the way they are supposed to.
We pride ourselves on knowing when to implement the appropriate technological solution for every occasion. In this instance, we chose the tried and true medium of newsprint. An email would have been easier, but wouldn't have been Practical Wow!